As the president for an Home Owners Association (HOA) a few years ago, I realized that many people make decisions based on misinformation and assumptions. Generally this occurred when financial decisions were being presented to the community, or least those few who showed up to the meetings. I always found it interesting how willing people were to speak nonsense on any topic they opposed. The problem, though, was the fact that people were so uninformed that logical conversations were fruitless. It became a schoolyard name calling match; I was called immoral and other not-so-nice names. I’m surprised someone didn’t blame George W. Bush for the problems in the neighborhood.
I am just as guilty for assuming a position on a topic to only learn later I was misinformed; my embarrassment is usually quite high once I realize my mistake. It’s human-nature to assume, but it makes no sense why we continue to be misinformed with so much information within our reach. There can be positive outcomes if one is willing to learn from the mistake. It can lead to a stronger friendship or team, or at least remove barriers that has prevented rich discussions.
Would you rather have a superstar or a team? Certainly the superstar will probably always play well and most likely help your team win games, but in a team sport, the superstar is worthless without a team. It’s odd how folks forget that.
I suggest you search for the keyword superstar, using your favorite image search engine, if you need a few moments of humorous distraction. It is interesting.
A team typically starts out with a single goal in mind. A single function that will make their customer’s life better. There are examples of products we use every day which prove whether a company kept its focus on that goal or lost sight. Some companies have done quite well staying focused on their goal, while others have failed and go into a perpetual loop of redefining itself. Google has probably done better than many other companies. Apple has been successful by taking the reverse path of slimming down its offerings to a few computer models, phones and tablets.
From the customer’s viewpoint, Google
Search has hardly changed through the years.
We know the reality to be that Google’s search feature only serves the company’s primary purpose of making money from our searches; the search function has changed over the years with little perceived impact on the customer experience.
This company also wanted to provide search to customers.
Yahoo has lost their way, and has been in a constant brand revitalization for years. What is their purpose now?
Change is good. I’m not opposed to change, as I’ve written several times about it, and I’ve made numerous changes in my life. An unfocused change, however, is disastrous. A change in direction while trying to maintain the status-quo is difficult, especially if the change is in response to a competitor; keeping up with competitor’s seems to be the downfall for many, as it means the company that is responding to competitor changes, or market shifts, is no longer in control of their destiny.
“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.” — Frank Herbert, “Dune”
How will we ever accomplish this in such a short amount of time? How can we possibly do this without support? How will we do it? How will we convince others it is a good idea? How much time do we have? How many people will be assigned to the project? Ugh, how is it possible that a word can be so often associated to negativity? Did you see what I did there? Think of those that didn’t let HOW become a negative driver, but simply just did it.
The NSA certainly didn’t ask…
Neither did Steve Jobs
The Dude didn’t ask how, but maybe he should have.
I’ve written several times since I’ve started blogging about how my kids, really any kids, are unafraid to try most things. They’ve not had too much discouragement in their short lives to prevent them from diving in to something new. I like to believe I have taken a similar approach in my life, but I know there have been times that I’ve ruined it by asking How! I enjoy new experiences and that is one of the few things I hope my children inherit from me and keep passing it on.
What about you? Do you ask HOW to often instead of simply acting on the idea?
I am not a designer, nor do I aspire to be one, but I do enjoy, and sometimes marvel, at good design. One thing that has always fascinated me is how companies manipulate the customer’s experience mostly resulting in good user experiences, but occasionally it results in a mediocre to crappy experience. An example of good and bad intentional design is what I’m discussing today.
Intentional design has positive impacts, such as when you are registering for a new Ebay account. The registration page is intentionally designed to be easy for you to understand exactly where select to create a new account.
On the other hand, Ebay presents this page to a customer who is wanting to discontinue a subscription of following a seller. Can you find the Un-follow seller button? You are wrong if you guessed it is located in the More Actions drop down. This page was intentionally designed to discourage you from completing your desired action.
Dumb design decisions can be mostly overlooked, but the intentionally deceptive design decisions like the Ebay design team has made in this example are the most frustrating.
What are your favorite examples of intentional website designs?
Oh, and in case you’re still wondering, the un-follow button is hidden until you move your mouse below the seller’s store name. Wasn’t that absolutely easy to find?
What has been that one moment in your life when you said to yourself, “I could never do that!”? But, you did do it. It felt good. Really Good.
This quote is attributed to Henry Ford, “Whether you think that you can, or that you can’t, you are usually right.”
Just like a child learning to ride, one’s desire to accomplish has to be greater than the fear of doing something new.
Thinking you cannot do something limits your life. Doesn’t it seem appropriate that I just thought of the famous Nike ad? Just do it!
Simple designs solve every day problems, such as the crowded nightstand. This phone stand purchased on Etsy quickly solved my wife’s clutter management problem, as she no longer needed an alarm clock. It also solved my obsessive compulsiveness. Well, no it didn’t, but I no longer obsess over her cluttered nightstand. Its a start!
This safe is about as effective as assurances the NSA can be trusted. The NSA saying trust me is akin to your best friend trying to convince you nothing bad can happen with their idea, “Trust me, this will work…”
Image credit: “safe” – © 2007 Paul Keller – made available under Attribution 2.0 Generic